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Encore: Concert Diary

Context: A hobby / side project—not my profession. I built it to ship a real app in my own time and experiment (including AI-assisted build and product loops).

Encore is an iPhone concert diary: log shows with photo & video, track stats over time, add friends, see upcoming dates, keep a passport-style history of venues and tours, and get a year-end wrapped built around the gigs you actually went to.

What I shipped (product + iOS)

As a side project I built it end-to-end in Swift / SwiftUI: product shape, navigation, persistence, polish, App Store cadence (metadata, review cycles, crash triage), and iteration from user feedback. Feature-wise that means a feed you want to scroll, stats that reward consistency, lightweight social features (follows / friends without building a full feed product), and flows that stay usable in loud venues and late nights after a show.

Revenue is past $2k from paying users. Post-launch work: tightening onboarding, fixing edge cases, and shipping again when usage shows something is confusing.

Sustained iteration

release → listen → fix → ship on a loop—same cadence as a product team, except I also handle support DMs, analytics, and crash triage.

Distribution (no paid acquisition)

There’s no paid acquisition budget, so growth is organic short-form content on the platforms where concert culture already lives—TikTok, Instagram, YouTube, and Facebook—with a network of accounts so Encore shows up in the same feeds people use for tickets, openers, and crowd videos. It’s deliberate and repetitive work; it’s how the app gets reach without ad spend.

Screens from the live App Store listing: feed, stats, wrapped, friends, passport, and upcoming shows.

Encore — concerts
Encore — gallery
Encore — wrapped
Encore — social
Encore — passport
Encore — upcoming